Fresh Please is all about sourcing not only the highest quality produce from awarded growers, who have a passion for farming, but ensuring produce is delivered in peak condition - for many lines within 24 hours of harvest. For the consumer it means your not only eating the freshest Australian produce available, but produce that has great flavour, nutrition and life.
Fresh Please was established to deliver the highest quality, premium and safe fresh Australian produce under one, easily recognised brand 'Fresh Please.'
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Fresh Please is run with determination, passion and commitment. We offer an international infrastructure, which enables us to provide world class service, innovation and leadership to our customers, suppliers and stakeholders. We believe in empowering our people, building relationships and innovation, with the collective subscribing to a philosophy of transparency, accountability, integrity, excellence and innovation.
Through investment in our people, technology, the community and our partners we aim to not only deliver to our consumers the highest quality, safe goods, but to make a positive contribution to real sustainability. We are relentless in turning the ordinary into the extraordinary.
Global food trade is expanding and providing consumers with access to a wider variety of international foods. This expansion in trade has brought the diversity of food safety regulations and standards in different countries into sharper focus as we all voice our concerns over the safety of the food we eat. Recognising a need for quality assured produce, Fresh Please maintains a close relationship with all our growers to ensure that only the highest possible produce is packed under the Fresh Please brand in providing our customers with clean and healthy Australian produce that meets and exceeds Australia's stringent standards.
In addition to this all Fresh Please produce is checked and assesed by an Authorised Officer of DAF (Department of Agriculture and Water Resources) to ensure product integrity prior to release for sale. This is our quality assurance that you are consuming clean and healthy, Australian produce.
The Fresh Please brand was borne from a resolve to share with the rest of the world our clean and green premium Australian produce. However, sourcing the finest produce Australia has to offer is just one piece of the puzzle. The difficult part is ensuring produce arrives to the consumer in the same pristine condition.
All Fresh Please produce destined for the overseas market is exported solely through the Australian Produce Collective (APCo). To ensure produce integrity APCo has created a fully managed, end to end, value chain solution that provides a direct channel for Fresh Please produce into the international marketplace and provides complete transparency from producer to consumer with respect to sourcing, planning, ingredients, production, product safety, logistics and consumer education in bringing to market the safest and highest quality products available under one Australian brand name 'Fresh Please.'
We work with our supply partners (the growers) to eliminate unnecessary production and distribution costs to help ensure the best possible price, whilst maintaining the quality and integrity of all Fresh Please produce. We facilitate the transport process creating efficiencies throughout the supply chain ensuring products are delivered to you safely, securely and at a competitive price point – so you are afforded not only the freshest produce, but also great value for money.
This is your assurance that you are receiving the highest standard products that are clean, safe and in the same pristine condition as the day they left the farm.