The Australian Produce Collective is a subsidiary company of the South Australian Produce Market, South Australia's primary fresh produce wholesale market. The Australian Produce Collective has been formed as the export arm to these operations and is made up of a number of leading growers all committed to exporting the highest quality, fresh produce exclusively through the FRESH PLEASE brand.
Fresh Please was established to deliver the highest quality, premium and safe fresh Australian produce into the overseas market place under one, easily recognised brand 'Fresh Please.'
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The Australian Produce Collective is run with determination, passion and commitment. We offer an international infrastructure, which enables us to provide world class service, innovation and leadership to our customers, suppliers and stakeholders. We believe in empowering our people, building relationships and innovation, with the collective subscribing to a philosophy of transparency, accountability, integrity, excellence and innovation.
Through investment in our people, technology, the community and our partners we aim to not only deliver to our consumers the highest quality, safe goods, but to make a positive contribution to real sustainability. We are relentless in turning the ordinary into the extraordinary.
The Purus Marque, which all Fresh Please produce bears, is your assurance that produce has been independently assesed by The Purus Group prior to export.
Global food trade is expanding and providing consumers with access to a wider variety of foods. This expansion in trade has brought the diversity of food safety regulations and standards in different countries into sharper focus. Recognising a need for quality assured products the Purus Group work with Fresh Please's own food technicians and producers to ensure that only the highest possible produce is exported whilst providing assistance in developing specific, safe Australian products suitable for export. To this end the Purus Group provides full service product safety evaluation for every Fresh Please product.
'The Purus Marque defines product quality by evaluating the ingredients, safety, taste, nutritive value and appearance of all products we represent.'
Craig Katz CEO of the Purus Group.
The Australian Produce Collective has created a fully managed, end to end, value chain solution that provides a direct channel for Purus Accredited, Fresh Please produce into the international marketplace.
The Australian Produce Collective seeks to create transparency from producer to consumer with respect to sourcing, planning, ingredients, production, product safety, logistics and consumer education in bringing to market the safest and highest quality products available under one Australian brand name 'Fresh Please.'
We work with our supply partners (the growers) to eliminate unnecessary production and distribution costs to help ensure the best possible price, whilst maintaining the quality and integrity of all Fresh Please produce. We facilitate the transport process from producer to store, creating efficiencies throughout the supply chain ensuring products are delivered to you safely, securely and at a competitive price point – so you are afforded not only the freshest produce, but also great value for money.
This is your assurance that you are receiving the highest standard products that are clean, safe and in the same pristine condition as the day they left Australia.